Megan Socha is a strategic content and brand leader helping B2B SaaS companies grow through SEO-driven content, storytelling, and digital strategy.
Previously, she held the title of Director of Content & Digital Strategy at Engine, Director of Content & Brand at Salesfloor, as well as Digital Editor at Canadian Traveller Magazine.
Megan is passionate about creating multimedia content. She has an extensive understanding of how to build and scale long and short-form content marketing efforts within the SaaS vertical.
Previously, she built and led content and brand functions at high-growth SaaS companies, partnering closely with product, sales, customer success, and executive teams. Along the way, she’s managed in-house creatives, freelance writers, agencies, and cross-functional stakeholders while remaining a hands-on contributor.
She thrives collaborating with experts to generate new topic ideas, publish educational and thought leadership content, and amplify brand authority. Megan has helped clients such as Adyen, Folio, Gen E, and Valuecase bring their vision to life while driving measurable engagement and organic growth.
Nuqleous [Merged with Engine]
Led content, SEO, and answer-engine optimization strategy at Engine, a retail intelligence SaaS platform serving global CPG and retail brands including Coca-Cola, Kraft Heinz, and Unilever.
Owned organic growth, category positioning, and pipeline influence while building scalable content systems that supported revenue growth and market expansion within a high-growth environment.
Head of Content & Digital Strategy
Salesfloor [Merged with Tulip]
Head of Content & Brand
Built and led the Content & Brand function at Salesfloor, an AI-powered clienteling and customer engagement platform serving leading retailers including Holt Renfrew, Bloomingdale's, Saks Fifth Avenue, and Ben Bridge.
Owned content strategy, brand storytelling, thought leadership, and demand generation initiatives that strengthened market positioning and drove pipeline growth.
Adyen is a leading financial technology provider offering end-to-end payment solutions based in Amsterdam. The Adyen platform enables businesses to accept payments, protect revenue, and control their finances in a single system.
The Adyen content team engaged me to write their 2023 Retail Report for the Canadian market. I sorted through thousands of data points to pull the most important findings and summarize my conclusions in a 5000-word report that was shared across the Canadian retail industry.
Find my work here.
Content Creation & Report Writing
Folio
SEO Content Strategy & Blog Execution
Folio is B2B SaaS company based in NYC, NY offering a custom digital house manual created for short-term rental owners to share with their guests. I provided a complete blog content strategy targeting short-term rental owners, while increasing brand awareness and converting new hosts.
Throughout 2021, they were able to attribute a 500% increase in monthly sales qualified leads (more than double their previous efforts), as a result of my content creation. The team was also able to reduce their time spent on cold outreach, while also completely eliminating their ad spend.
Find my work here.
Gen E
SEO Content Strategy & Blog Execution
Generation Environment is a micro-philanthropy fintech app designed to make contributing to environmental initiatives easy. Their solution allows users to roundup each purchase to contribute to a wide-range of vetted non-profits. I’ve crafted a content strategy for Gen E, as well as assisted in the content creation to amplify their growth and increase awareness.
Since content implementation, Gen E has seen their app downloads increase 5x. In addition, my SEO strategy has allowed them to become a category leader in the micro-philanthropy world. As such, they were featured in The Wall Street Journal for their micro-philanthropy efforts.
Find my work here.
StayFi
Case Study Creation
StayFi empowers short-term rental managers to harness the power of data and grow brands that deliver a better rental experience. Their innovate tech product provides seamless vacation rental WiFi, while collecting guest emails, and increasing direct bookings.
The StayFi team asked me to interview one of their top customers, StayDuvet, and create a case study to help convert leads. The case study has since been used at trade shows, published online and shared through their email network to increase leads 10x, compared to their previous sales efforts.
Find my work here.
Ugenie
Monthly Blog Execution
Ugenie.io is a community platform that empowers businesses of all sizes to launch branded communities through their web and mobile apps. Partnering with Ugenie.io, I helped create monthly briefs for their team of freelance writers, as well as assist in blog content production that builds brand awareness.
Find my work here.
Valuecase
SEO Content Strategy & Blog Execution
Valuecase is a B2B SaaS virtual salesroom. Their technology allows for shared digital spaces that close deals faster. No more lost files, endless e-mail chains, and tasks managed in shared spreadsheets. From resources to interactive action planning, Valuecase puts everything in one place. I’ve worked with their marketing team to create an SEO content strategy crafting weekly blog posts. Each blog post I’ve written has been white-labelled and will be compiled into an eBook to further drive leads and grow their email list.
Find my work here.